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Luksuzni brend kožne galanterije Louis Vuitton iznenadio je u subotu, 19. studenoga sve svoje pratitelje, a posebno ljubitelje nogometa, reklamom u kojoj su glavne uloge imali najpoznatiji svjetski nogometaši Cristiano Ronaldo i Lionel Messi, a na kojoj se mogu vidjeti kako igraju šah na njihovom skupocjenom koferu. Fotografija polako, ali sigurno ruši internet pa je tako Instagram računu Cristiana Ronalda slika dosad skupila nevjerojatnih 31 milijuna lajkova, dok ju je na Messijevom Instagramu lajkalo nešto više od 24 milijuna lajkova.

Kampanja koja je okupila možda najveće sportske zvijezde došla je u pravom trenutku, smišljeno to bilo ili ne. Naime, svega koji dan prije Ronaldo je u intervjuu s Piersom Morganom izjavio da itekako cijeni Messija te da će rado jednom s njim sjesti za isti stol. I evo ih... Ne za klasičnim stolom, već onim napravljenim od luksuznih kofera. Trebalo im je za to doduše i masno platiti, ali nogometne fanove taj dio ionako ne zanima...

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No, mnogi se ipak pitaju koliko je koštalo reklamiranje Louisa Vuittona s Ronaldom i  Messijem. Portal American Post donosi analizu britanske tvrtke koja se proteklih godina specijalizirala za marketing te je kreator alata za planiranje i raspoređivanje na Instagram i Facebook. Hopper HQ objavljuje godišnji popis najskupljih troškova na aplikaciji prema najprestižnijim računima.

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image
AFP
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Na vrhu te ljestvice je portugalska zvijezda Cristiano Ronaldo, koji ima najviše pratitelja na Instagramu, njih 497 milijuna. Hopper HQ navodi da Cristiano naplaćuje 2 milijuna i 397 tisuća dolara za samo jednu objavu. Treće mjesto na ljestvici zauzima Lionel Messi, koji za svaku objavu dobije milijun i 777 tisuća dolara.

Tako zbroj koliko je koštala objava fotografije na njihova dva Instagram računa doseže nevjerojatnu brojku od 4 milijuna i 474 tisuće dolara. Gornjoj brojci,nastavlja American Post treba dodati i usluge legendarne američke fotografkinje Annie Leibovitz, koja je snimila fotografiju.

Pojedini mediji ističu da bi dan njezinih usluga koštao oko 170.000 dolara, stoga bi se moglo zaključiti da je oglašavanje Louisa Vuittona s Cristianom Ronaldom i Lionelom Messijem lako moglo premašiti 5 milijuna dolara. Je li vrijedilo tih novaca? Kako sada stvari stoje, itekako je!

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Vuitton morao iskeširati Ronaldu i Messiju za sliku na kojoj igraju šah. 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Luksuzni brend kožne galanterije Louis Vuitton iznenadio je u subotu, 19. studenoga sve svoje pratitelje, a posebno ljubitelje nogometa, reklamom u kojoj su glavne uloge imali najpoznatiji svjetski nogometaši Cristiano Ronaldo i Lionel Messi, a na kojoj se mogu vidjeti kako igraju šah na njihovom skupocjenom koferu. Fotografija polako, ali sigurno ruši internet pa je tako Instagram računu Cristiana Ronalda slika dosad skupila nevjerojatnih 31 milijuna lajkova, dok ju je na Messijevom Instagramu lajkalo nešto više od 24 milijuna lajkova.

Kampanja koja je okupila možda najveće sportske zvijezde došla je u pravom trenutku, smišljeno to bilo ili ne. Naime, svega koji dan prije Ronaldo je u intervjuu s Piersom Morganom izjavio da itekako cijeni Messija te da će rado jednom s njim sjesti za isti stol. I evo ih... Ne za klasičnim stolom, već onim napravljenim od luksuznih kofera. Trebalo im je za to doduše i masno platiti, ali nogometne fanove taj dio ionako ne zanima...

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No, mnogi se ipak pitaju koliko je koštalo reklamiranje Louisa Vuittona s Ronaldom i  Messijem. Portal American Post donosi analizu britanske tvrtke koja se proteklih godina specijalizirala za marketing te je kreator alata za planiranje i raspoređivanje na Instagram i Facebook. Hopper HQ objavljuje godišnji popis najskupljih troškova na aplikaciji prema najprestižnijim računima.

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AFP
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Na vrhu te ljestvice je portugalska zvijezda Cristiano Ronaldo, koji ima najviše pratitelja na Instagramu, njih 497 milijuna. Hopper HQ navodi da Cristiano naplaćuje 2 milijuna i 397 tisuća dolara za samo jednu objavu. Treće mjesto na ljestvici zauzima Lionel Messi, koji za svaku objavu dobije milijun i 777 tisuća dolara.

Tako zbroj koliko je koštala objava fotografije na njihova dva Instagram računa doseže nevjerojatnu brojku od 4 milijuna i 474 tisuće dolara. Gornjoj brojci,nastavlja American Post treba dodati i usluge legendarne američke fotografkinje Annie Leibovitz, koja je snimila fotografiju.

Pojedini mediji ističu da bi dan njezinih usluga koštao oko 170.000 dolara, stoga bi se moglo zaključiti da je oglašavanje Louisa Vuittona s Cristianom Ronaldom i Lionelom Messijem lako moglo premašiti 5 milijuna dolara. Je li vrijedilo tih novaca? Kako sada stvari stoje, itekako je!

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Roman Kruchinin/Afp AFP
AFP
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Više od sportaSVE ZA LOVU

Neće vjerovati kad čujete cifru koju je Louis Vuitton morao iskeširati Ronaldu i Messiju za sliku na kojoj igraju šah. I tajming objave je sumnjiv, evo zašto to mislimo

Piše SPORT SD
20. studenog 2022. - 14:31
23827685
PREMIUM
Roman Kruchinin/Afp

Luksuzni brend kožne galanterije Louis Vuitton iznenadio je u subotu, 19. studenoga sve svoje pratitelje, a posebno ljubitelje nogometa, reklamom u kojoj su glavne uloge imali najpoznatiji svjetski nogometaši Cristiano Ronaldo i Lionel Messi, a na kojoj se mogu vidjeti kako igraju šah na njihovom skupocjenom koferu. Fotografija polako, ali sigurno ruši internet pa je tako Instagram računu Cristiana Ronalda slika dosad skupila nevjerojatnih 31 milijuna lajkova, dok ju je na Messijevom Instagramu lajkalo nešto više od 24 milijuna lajkova.

Kampanja koja je okupila možda najveće sportske zvijezde došla je u pravom trenutku, smišljeno to bilo ili ne. Naime, svega koji dan prije Ronaldo je u intervjuu s Piersom Morganom izjavio da itekako cijeni Messija te da će rado jednom s njim s...

#CHRISTIANO RONALDO#LIONEL MESSI#LOUIS VUITTON
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13. svibanj 2024 22:17