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Možemo se sporiti oko toga je li Pele najveći nogometaš svih vremena. U svoje vrijeme to je zasigurno bio. Nije mu bilo ravnoga na terenu, ali ni izvan njega. Legendarni Brazilac bio je i mamac za sponzore. I to samo one najmoćnije. Bogati proizvođači sportske opreme borili su se za njegovu naklonost, vrebali na njegov potpis.

Zbog Pelea su tako „zaratili” i dvojica braće. Nijemci Adolf i Rudolf Dassler imali su svoje tvrtke za proizvodnju cipela – Adidas i Puma. Pedesetih godina prošlog stoljeća bili su vrlo moćni, te su se međusobno dogovorili kako nijedan neće ponuditi ugovor Peleu. Bili su svjesni kako bi to unijelo preveliki razdor među njih.

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image
Franck Fife/Afp
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Međutim, Rudolf je prekršio dogovor i Peleu isplatio 120.000 dolara da na teren izađe u Puminim kopačkama, a onda zastane i zaveže vezice na njima. Bilo je to u četvrtfinalu svjetskog prvenstva u Meksiku 1970. godine, protiv Perua. Kamera je, naravno, zumirala Pelea i tako Pumi osigurala ogromnu reklamu.

Bio je to početak rata braće Dassler. Kasnije je Adolf optužio Rudolfa da je dio nacističke organizacije. Pele ih je tako „rastavio”. Do kraja karijere ostao je zaštitno lice Pume.

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Možemo se sporiti oko toga je li Pele najveći nogometaš svih vremena. U svoje vrijeme to je zasigurno bio. Nije mu bilo ravnoga na terenu, ali ni izvan njega. Legendarni Brazilac bio je i mamac za sponzore. I to samo one najmoćnije. Bogati proizvođači sportske opreme borili su se za njegovu naklonost, vrebali na njegov potpis.

Zbog Pelea su tako „zaratili” i dvojica braće. Nijemci Adolf i Rudolf Dassler imali su svoje tvrtke za proizvodnju cipela – Adidas i Puma. Pedesetih godina prošlog stoljeća bili su vrlo moćni, te su se međusobno dogovorili kako nijedan neće ponuditi ugovor Peleu. Bili su svjesni kako bi to unijelo preveliki razdor među njih.

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image
Franck Fife/Afp
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Međutim, Rudolf je prekršio dogovor i Peleu isplatio 120.000 dolara da na teren izađe u Puminim kopačkama, a onda zastane i zaveže vezice na njima. Bilo je to u četvrtfinalu svjetskog prvenstva u Meksiku 1970. godine, protiv Perua. Kamera je, naravno, zumirala Pelea i tako Pumi osigurala ogromnu reklamu.

Bio je to početak rata braće Dassler. Kasnije je Adolf optužio Rudolfa da je dio nacističke organizacije. Pele ih je tako „rastavio”. Do kraja karijere ostao je zaštitno lice Pume.

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Gerard Malie/Afp Franck Fife/Afp
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Strani nogometna prevaru

Zbog Pelea su ‘zaratila‘ braća koju se povezivalo s nacistima, dva velika proizvođača sportske opreme. Sigurno ste imali njihove tenisice

Piše Ivan Renić
30. prosinca 2022. - 14:06
24044722
PREMIUM
Gerard Malie/Afp

Možemo se sporiti oko toga je li Pele najveći nogometaš svih vremena. U svoje vrijeme to je zasigurno bio. Nije mu bilo ravnoga na terenu, ali ni izvan njega. Legendarni Brazilac bio je i mamac za sponzore. I to samo one najmoćnije. Bogati proizvođači sportske opreme borili su se za njegovu naklonost, vrebali na njegov potpis.

Zbog Pelea su tako „zaratili” i dvojica braće. Nijemci Adolf i Rudolf Dassler imali su svoje tvrtke za proizvodnju cipela – Adidas i Puma. Pedesetih godina prošlog stoljeća bili su vrlo moćni, te su se međusobno dogovorili kako nijedan neće ponuditi ugovor Peleu. Bili su svjesni kako bi to unijelo preveliki razdor među njih.

Međutim, Rudolf je prekršio dogovor i Peleu isplatio 120.000 dolara da na teren izađe u Puminim...

#PELE#ADIDAS#PUMA
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15. svibanj 2024 19:27