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[title] => Deloitte procjenjuje da klubovi Premier lige gube više od milijardu eura, od čega će polovina otići u nepovrat
[alias] => deloitte-procjenjuje-da-klubovi-premier-lige-gube-vise-od-milijardu-eura-od-cega-ce-polovina-otici-u-nepovrat
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Klubovi Premiershipa će zbog pandemije koronavirusa u aktualnoj sezoni izgubiti očekivane prihode u visini od čak 1,11 milijardi eura. Procjena je to koju je iznio Deloitte, jedna od najpoznatijih svjetskih tvrtki koja se bavi financijskim, poreznim i pravnim savjetovanjem, revizijama, konzultantskim poslovima...
Ukupni prihodi klubova u prošloj sezoni iznosili su čak 5,8 milijardi eura. Ova sezona elitnog ranga engleskog klupskog nogometa prekinuta je u ožujku, a preostale 92 utakmice odigrat će se bez prisustva gledatelja, počevši od idućeg tjedna. Iz Deloittea su ukupno smanjenje prihoda 20 klubova Premiershipa i operativne gubitke procijenili na oko 1,11 milijardi eura (odnosno na okruglo oko milijardu funti).
Polovina tog iznosa je nepovratno izgubljena jer se odnosi na smanjene prihode od tv prava (popusti prema tv kućama koje su nositelji tv prava zbog novonastale situacije, promjena u programima) te izgubljene “matchday” prihode, višemilijunske iznose koji su klubovi zarađivali na svakom od domaćih susreta od prodaje ulaznica (dio novca sada treba i vratiti pretplatnicima), hrane, pića, suvenira...
Druga polovina ukupnog iznosa je još ipak na svojevrsnom čekanju, ovisi o tome hoće li se aktualna i iduća sezona završiti. Od te sigurne polovine gubitka, dvije trećine od tih 555 milijuna eura otpada na tv prava, a trećina na izgubljene “matchday” prihode.
Još prošlog mjeseca Manchester United, engleski klub s najvećim prihodima (veliki su i rashodi, kreditna zaduženost...) te treći na svijetu po tome iza Barcelone i Real Madrida, potvrdio je kako su klupski gubici zbog pandemije već do tada iznosili više od 31 milijun eura. A da se ova sezona uopće nije nastavila, kao što se sada planira nastavak od idućeg tjedna, klubovi Premiershipa morali bi na ime već plaćenih tv prava vratiti televizijskim kućama čak 850 milijuna eura.
Procjenjuje se kako bi iduće sezone (2020/21) klubovi od “matchday” prihoda mogli zaraditi tek polovinu iznosa koji su dosad zarađivali. Ukoliko pak uopće ne budu gledatelji mogli prisustvovati susretima u idućoj sezoni, to bi značilo gubitak koji se procjenjuje na 390 milijuna eura. Za usporedbu “matchday” prihodi klubova u sezoni 2018/19 iznosili su ukupno 758 milijuna eura.
- Očekujemo kako će pandemija Covida-19 izazvati značajna smanjenja prihoda i operativne gubitke u europskom nogometu u financijskim rezultatima aktualne sezone. Klubovi su dobili višestruke financijske udarce, među njima su i popusti i odgode marketinških i ugovora o tv pravima, gubitak “matchday” prihoda... Povratak “sigurnog” nogometa je važan za smanjenje financijskog udarca koji je klubovima zadala pandemija – naglasio je agenciji PA Dan Jones, prvi čovjek Deloitteovog odjela sportskog poslovanja, a prenosi “Daily Mail”.
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Klubovi Premiershipa će zbog pandemije koronavirusa u aktualnoj sezoni izgubiti očekivane prihode u visini od čak 1,11 milijardi eura. Procjena je to koju je iznio Deloitte, jedna od najpoznatijih svjetskih tvrtki koja se bavi financijskim, poreznim i pravnim savjetovanjem, revizijama, konzultantskim poslovima...
Ukupni prihodi klubova u prošloj sezoni iznosili su čak 5,8 milijardi eura. Ova sezona elitnog ranga engleskog klupskog nogometa prekinuta je u ožujku, a preostale 92 utakmice odigrat će se bez prisustva gledatelja, počevši od idućeg tjedna. Iz Deloittea su ukupno smanjenje prihoda 20 klubova Premiershipa i operativne gubitke procijenili na oko 1,11 milijardi eura (odnosno na okruglo oko milijardu funti).
Polovina tog iznosa je nepovratno izgubljena jer se odnosi na smanjene prihode od tv prava (popusti prema tv kućama koje su nositelji tv prava zbog novonastale situacije, promjena u programima) te izgubljene “matchday” prihode, višemilijunske iznose koji su klubovi zarađivali na svakom od domaćih susreta od prodaje ulaznica (dio novca sada treba i vratiti pretplatnicima), hrane, pića, suvenira...
Druga polovina ukupnog iznosa je još ipak na svojevrsnom čekanju, ovisi o tome hoće li se aktualna i iduća sezona završiti. Od te sigurne polovine gubitka, dvije trećine od tih 555 milijuna eura otpada na tv prava, a trećina na izgubljene “matchday” prihode.
Još prošlog mjeseca Manchester United, engleski klub s najvećim prihodima (veliki su i rashodi, kreditna zaduženost...) te treći na svijetu po tome iza Barcelone i Real Madrida, potvrdio je kako su klupski gubici zbog pandemije već do tada iznosili više od 31 milijun eura. A da se ova sezona uopće nije nastavila, kao što se sada planira nastavak od idućeg tjedna, klubovi Premiershipa morali bi na ime već plaćenih tv prava vratiti televizijskim kućama čak 850 milijuna eura.
Procjenjuje se kako bi iduće sezone (2020/21) klubovi od “matchday” prihoda mogli zaraditi tek polovinu iznosa koji su dosad zarađivali. Ukoliko pak uopće ne budu gledatelji mogli prisustvovati susretima u idućoj sezoni, to bi značilo gubitak koji se procjenjuje na 390 milijuna eura. Za usporedbu “matchday” prihodi klubova u sezoni 2018/19 iznosili su ukupno 758 milijuna eura.
- Očekujemo kako će pandemija Covida-19 izazvati značajna smanjenja prihoda i operativne gubitke u europskom nogometu u financijskim rezultatima aktualne sezone. Klubovi su dobili višestruke financijske udarce, među njima su i popusti i odgode marketinških i ugovora o tv pravima, gubitak “matchday” prihoda... Povratak “sigurnog” nogometa je važan za smanjenje financijskog udarca koji je klubovima zadala pandemija – naglasio je agenciji PA Dan Jones, prvi čovjek Deloitteovog odjela sportskog poslovanja, a prenosi “Daily Mail”.
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16. svibanj 2024 00:18
