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Za nekontroliranu rastrošnost kod žena kriv je, čini se, i menstrualni ciklus, pokazalo je jedno britansko istraživanje.

Žene su deset dana prije početka menstruacije sklonije kupovanju nakita, kozmetike, cipela i drugih lijepih stvari, čime se nesvjesno brane protiv negativnih emocija izazvanih hormonalnim promjenama karakterističnim za predmenstrualni sindrom, pojašnjava prof. Karen Pine, psihologinja s University of Hertfordshire koja je provela studiju i predstavila je na skupu britanskog strukovnog udruženja.

Ona je anketu o navikama kupovanja provela među 443 žene u dobi od 18 do 50 godina.

Dvije trećine njih priznalo je da koncem menstrualnog ciklusa u tzv. lutealnoj fazi impulzivno kupuje, a više od polovice njih priznalo je da je svoje planirane troškove povećalo za više od 27 eura.

Tek mali broj žena probio je budžet za 270 eura, zbog čega ih je poslije pekla savjest. “Impulzivno potrošačko ponašanje vjerojatno je odgovor na intenzivne osjećaje.

Naime, prije menstruacije žene osjećaju stres i depresiju te su sklonije kupovanju koje ih u pravilu razveseli i ublažava njihove osjećaje, pojasnila je rezultate svojeg istraživanja profesorica Pine.

J. Luetić

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Za nekontroliranu rastrošnost kod žena kriv je, čini se, i menstrualni ciklus, pokazalo je jedno britansko istraživanje.

Žene su deset dana prije početka menstruacije sklonije kupovanju nakita, kozmetike, cipela i drugih lijepih stvari, čime se nesvjesno brane protiv negativnih emocija izazvanih hormonalnim promjenama karakterističnim za predmenstrualni sindrom, pojašnjava prof. Karen Pine, psihologinja s University of Hertfordshire koja je provela studiju i predstavila je na skupu britanskog strukovnog udruženja.

Ona je anketu o navikama kupovanja provela među 443 žene u dobi od 18 do 50 godina.

Dvije trećine njih priznalo je da koncem menstrualnog ciklusa u tzv. lutealnoj fazi impulzivno kupuje, a više od polovice njih priznalo je da je svoje planirane troškove povećalo za više od 27 eura.

Tek mali broj žena probio je budžet za 270 eura, zbog čega ih je poslije pekla savjest. “Impulzivno potrošačko ponašanje vjerojatno je odgovor na intenzivne osjećaje.

Naime, prije menstruacije žene osjećaju stres i depresiju te su sklonije kupovanju koje ih u pravilu razveseli i ublažava njihove osjećaje, pojasnila je rezultate svojeg istraživanja profesorica Pine.

J. Luetić

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Životmenstrualni ciklus rasipništva

PMS kod žena izaziva šoping maniju

Piše PSD.

31. ožujka 2009. - 21:01

Za nekontroliranu rastrošnost kod žena kriv je, čini se, i menstrualni ciklus, pokazalo je jedno britansko istraživanje.

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