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[title] => Kod nas nitko ne nudi američkih 70 ili 80 posto, sve su to neki ‘prosječni‘, dostupni brandovi: stručnjakinja savjetuje što kupovati, a što izbjegavati na Crni petak
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Gdje god se okreneš, naletiš na reklamu "Black Friday". Otvoriš kompjuter, iskoči ti poziv na kupnju. Upališ televiziju i taman se udubiš u film, pljusne te reklama o "crnim popustima". O mobitelu da i ne govorimo, što god klikneš, napadaju te sniženja...
Ako ništa drugo, barem su hrvatski marketinški stručnjaci shvatili kako treba raditi za našu verziju američkog Crnog petka, toliko da čak lako možemo podleći potrošačkoj groznici. Unaprijedili su svoje rječnike pa sniženja svojih brandova nazivaju: brutalnim, najboljim u Hrvatskoj, najluđim, "nitko kao mi"...
No, kod nas Crni petak nije još dovoljno crn, barem ne na taj američki način. Naši trgovci još kalkuliraju na godišnjoj razini, barem kad je riječ o sniženju za taj zadnji petak studenog. Iz godine u godinu popusti su bolji, ali još uvijek je sve to daleko od onog što bismo mi najradije, da na primjer možemo kupiti cipele na 80 posto sniženja ili nabaviti novi veliki televizor za male novce.
Kad bismo mogli reći koliko je isplativ "Black Friday" na hrvatski način, onda bi to bilo da je isplativ oko 30 posto. Jer crne cijene su pale u prosjeku za oko 30 posto.
Na 70 posto samo papuče
U prosjeku, što znači da su neke 15, a ima ih i od 50 ili 60 posto, ali samo za neke izabrane proizvode i samo kod nekih trgovaca. Trgovci će se rado pohvaliti i sa sniženjem "do 70 posto", a to mogu biti na primjer kućne papuče, ali ne i onaj hladnjak, laptop ili krevet s madracem iz snova koji promatrate već dugo. Ima rijetkih primjera.
Eto, jedan od poznatijih brandova za madrace kod nas nudi model jeftiniji za 60 posto, pa to znači da ga nećete platiti 5700 kuna nego 2300 kuna. Oni kreveti iz snova koje smo spominjali i dalje će mnogima ostati u snovima, jer ako je do sada koštao gotovo 17.000 kuna, a sada pao na 13.000 kuna, sniženje od 20 i nešto posto ne čini veliku razliku za veliku većinu potrošača.
Oni najskuplji kuhinjski roboti i dalje imaju cijenu od 4000 ili 5000 kuna, a oni koji su i inače koštali iznad 3000 kn, sada možete dobiti za 300, 400 do 600 kuna jeftinije. Mislite li da ovog vikenda možete naći najbolji i najpovoljniji laptop, uštedjet ćete svega tristotinjak kuna, umjesto 11.700 kuna platit ćete ga 11.220 kuna. Ili ako ćete ići na one jeftinije modele, moći ćete uštedjeti opet svega dvjestotinjak kuna, pa ćete laptop platiti 4600 umjesto 4800 kuna.
Bolje će proći oni koji će ovog crnog vikenda kupiti novi televizor jer će ga platiti tisuću kuna jeftinije. Tako je otprilike gotovo kod svih, jer TV, na primjer, ovog vikenda košta 3800, a ne 4800 kuna. Slično je i s hladnjacima, može se uštedjeti i više od tisuću kuna, ali ne na sve modele.
U akciju crnog mjeseca, crnog tjedna, Crnog petka, na koncu i crnog vikenda najbolje su se uklopili internetski prodavači - odjeća, obuća, sportska oprema dobro prolazi i s malim sniženjima jer prosječno nisu u pitanju ni veliki iznosi.
Nije isto za svaki 'brand'
Crni petak bi zapravo trebao najbolje doći onima koji već neko vrijeme planiraju kupnju neke velike stvari koja se ne kupuje često, a sada se možda potrefi bolja cijena. Potvrđuje nam to i Nela Kovačević, pravna savjetnica u udruzi Dalmatinski potrošač, koja podsjeća na to da tehničke stvari i inače bolje prolaze za ovih crnih dana zbog same činjenice da su proizvođači već u jesen izbacili nove i bolje modele, posebno kad je o telefoniji riječ, pa se sada žele riješiti starih.
To rješavanje zaliha je i bio povod američkim trgovcima kada su izmislili najcrnji petak u godini tamo davnih šezdesetih godina. U međuvremenu su se stvari izmijenile, Crni petak je stigao i do Europe, ali u novim vremenima "trošak" sniženja ne žele snositi samo trgovci i odricati se od svoje zarade, pa su se dogovorili s proizvođačima i "gubitak" sada dijele. Zato imate trgovce koji su sniženja naveli posebno po brandovima, naročito kod većih tehničkih uređaja, bijele tehnike, pa tako jedan brand ima sniženje od petnaestak posto, drugi 20 itd. No, nitko ne nudi onih željenih američkih 70 ili 80 posto. I sve su to, možemo reći, neki "prosječni", dostupni brandovi. Veliki se i ne moraju baviti sniženjima i crnim petcima.
- Njihova su sniženja simbolična, drže do kvalitete i imaju svoje kupce. Tako je i kod proizvođača tehničke robe i modnih brandova. Ali najvažnije je da ne upadnemo u priču o Crnom petku i ne kupujemo ništa što nam ne treba - poručuje na kraju Nela Kovačević.
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Gdje god se okreneš, naletiš na reklamu "Black Friday". Otvoriš kompjuter, iskoči ti poziv na kupnju. Upališ televiziju i taman se udubiš u film, pljusne te reklama o "crnim popustima". O mobitelu da i ne govorimo, što god klikneš, napadaju te sniženja...
Ako ništa drugo, barem su hrvatski marketinški stručnjaci shvatili kako treba raditi za našu verziju američkog Crnog petka, toliko da čak lako možemo podleći potrošačkoj groznici. Unaprijedili su svoje rječnike pa sniženja svojih brandova nazivaju: brutalnim, najboljim u Hrvatskoj, najluđim, "nitko kao mi"...
No, kod nas Crni petak nije još dovoljno crn, barem ne na taj američki način. Naši trgovci još kalkuliraju na godišnjoj razini, barem kad je riječ o sniženju za taj zadnji petak studenog. Iz godine u godinu popusti su bolji, ali još uvijek je sve to daleko od onog što bismo mi najradije, da na primjer možemo kupiti cipele na 80 posto sniženja ili nabaviti novi veliki televizor za male novce.
Kad bismo mogli reći koliko je isplativ "Black Friday" na hrvatski način, onda bi to bilo da je isplativ oko 30 posto. Jer crne cijene su pale u prosjeku za oko 30 posto.
Na 70 posto samo papuče
U prosjeku, što znači da su neke 15, a ima ih i od 50 ili 60 posto, ali samo za neke izabrane proizvode i samo kod nekih trgovaca. Trgovci će se rado pohvaliti i sa sniženjem "do 70 posto", a to mogu biti na primjer kućne papuče, ali ne i onaj hladnjak, laptop ili krevet s madracem iz snova koji promatrate već dugo. Ima rijetkih primjera.
Eto, jedan od poznatijih brandova za madrace kod nas nudi model jeftiniji za 60 posto, pa to znači da ga nećete platiti 5700 kuna nego 2300 kuna. Oni kreveti iz snova koje smo spominjali i dalje će mnogima ostati u snovima, jer ako je do sada koštao gotovo 17.000 kuna, a sada pao na 13.000 kuna, sniženje od 20 i nešto posto ne čini veliku razliku za veliku većinu potrošača.
Oni najskuplji kuhinjski roboti i dalje imaju cijenu od 4000 ili 5000 kuna, a oni koji su i inače koštali iznad 3000 kn, sada možete dobiti za 300, 400 do 600 kuna jeftinije. Mislite li da ovog vikenda možete naći najbolji i najpovoljniji laptop, uštedjet ćete svega tristotinjak kuna, umjesto 11.700 kuna platit ćete ga 11.220 kuna. Ili ako ćete ići na one jeftinije modele, moći ćete uštedjeti opet svega dvjestotinjak kuna, pa ćete laptop platiti 4600 umjesto 4800 kuna.
Bolje će proći oni koji će ovog crnog vikenda kupiti novi televizor jer će ga platiti tisuću kuna jeftinije. Tako je otprilike gotovo kod svih, jer TV, na primjer, ovog vikenda košta 3800, a ne 4800 kuna. Slično je i s hladnjacima, može se uštedjeti i više od tisuću kuna, ali ne na sve modele.
U akciju crnog mjeseca, crnog tjedna, Crnog petka, na koncu i crnog vikenda najbolje su se uklopili internetski prodavači - odjeća, obuća, sportska oprema dobro prolazi i s malim sniženjima jer prosječno nisu u pitanju ni veliki iznosi.
Nije isto za svaki 'brand'
Crni petak bi zapravo trebao najbolje doći onima koji već neko vrijeme planiraju kupnju neke velike stvari koja se ne kupuje često, a sada se možda potrefi bolja cijena. Potvrđuje nam to i Nela Kovačević, pravna savjetnica u udruzi Dalmatinski potrošač, koja podsjeća na to da tehničke stvari i inače bolje prolaze za ovih crnih dana zbog same činjenice da su proizvođači već u jesen izbacili nove i bolje modele, posebno kad je o telefoniji riječ, pa se sada žele riješiti starih.
To rješavanje zaliha je i bio povod američkim trgovcima kada su izmislili najcrnji petak u godini tamo davnih šezdesetih godina. U međuvremenu su se stvari izmijenile, Crni petak je stigao i do Europe, ali u novim vremenima "trošak" sniženja ne žele snositi samo trgovci i odricati se od svoje zarade, pa su se dogovorili s proizvođačima i "gubitak" sada dijele. Zato imate trgovce koji su sniženja naveli posebno po brandovima, naročito kod većih tehničkih uređaja, bijele tehnike, pa tako jedan brand ima sniženje od petnaestak posto, drugi 20 itd. No, nitko ne nudi onih željenih američkih 70 ili 80 posto. I sve su to, možemo reći, neki "prosječni", dostupni brandovi. Veliki se i ne moraju baviti sniženjima i crnim petcima.
- Njihova su sniženja simbolična, drže do kvalitete i imaju svoje kupce. Tako je i kod proizvođača tehničke robe i modnih brandova. Ali najvažnije je da ne upadnemo u priču o Crnom petku i ne kupujemo ništa što nam ne treba - poručuje na kraju Nela Kovačević.
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Cropix
Na Crni petak trgovine živnu, bitno je samo napraviti plan
Damjan Tadic/Cropix
Svakako, prolaznici vole vidjeti znak popusta u vitrini i to ih zna skrenuti s puta
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[id] => 69
[name] => Exclude comments
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 11
[alias] => exclude_comments
)
[11] => stdClass Object
(
[id] => 70
[name] => Open link in new window
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 12
[alias] => open_link_in_new_window
)
[12] => stdClass Object
(
[id] => 71
[name] => Horizontal crop of the main photo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 13
[alias] => horizontal_crop_of_the_main_photo
)
[13] => stdClass Object
(
[id] => 73
[name] => No-index
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 15
[alias] => no_index
)
[14] => stdClass Object
(
[id] => 74
[name] => No-cache
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 16
[alias] => no_cache
)
[15] => stdClass Object
(
[id] => 77
[name] => Don't show on the front page
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 17
[alias] => dont_show_on_the_front_page
)
[16] => stdClass Object
(
[id] => 78
[name] => Related on bottom
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 18
[alias] => related_on_bottom
)
[17] => stdClass Object
(
[id] => 79
[name] => Live button
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 19
[alias] => live_button
)
[26] => stdClass Object
(
[id] => 87
[name] => Instant articles
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 28
[alias] => instant_articles
)
[27] => stdClass Object
(
[id] => 91
[name] => S preporučuje
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 29
[alias] => s_preporucuje
)
[28] => stdClass Object
(
[id] => 92
[name] => S voli
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 30
[alias] => s_voli
)
[29] => stdClass Object
(
[id] => 93
[name] => Layout with three photos
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 31
[alias] => layout_with_three_photos
)
[30] => stdClass Object
(
[id] => 94
[name] => Gallery in the article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 32
[alias] => gallery_in_the_article
)
[31] => stdClass Object
(
[id] => 95
[name] => Required views
[value] => 0
[type] => textfield
[group] => 9
[published] => 1
[ordering] => 33
[alias] => required_views
)
[32] => stdClass Object
(
[id] => 96
[name] => FullHD image
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[33] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
)
11. svibanj 2024 16:24
