SD Dojavi
OSMRTNICE
PRETPLATA
PREMIUM
stdClass Object ( [id] => 1055642 [title] => Pravi marketinški gaf modne marke GAP: objavili poruku o zajedništvu uoči izbora, korisnici društvenih mreža ih popljuvali [alias] => pravi-marketinski-gaf-modne-marke-gap-objavili-poruku-o-zajednistvu-uoci-izbora-korisnici-drustvenih-mreza-ih-popljuvali [catid] => 263 [published] => 1 [introtext] => [fulltext] =>

Dok traju objave rezultata američkih izbora i pritom rastu tenzije u društvu modni brend Gap odlučio je objaviti nešto za što su mislili da je lijepa poruka o zajedništvu, a pokazala se kao pravi marketinški gaf.

Slika koju su objavili na svom Twitteru pokazuje njihovu prepoznatljivu trenirku s kapuljačom i natpisom GAP. Ono što je čini posebnom je kombinacija dviju boja, plave tj. modre koja simbolizira demokrate i crvene koja predstavlja republikance. Uz objavu napisali su opis: “Jednu stvar znamo, a to je da zajedno, možemo ići naprijed.” Uz objavu su dodali i jedno plavo i crveno srce, prenosi Indeks.hr.

Nakon brojnih kritika koje su uslijedile objavu su naposljetku uklonili i čak se na neki način ispričali ili pokušali opravdati svoju intenciju.

Jedan korisnik je napisao kako je ova poruka 'pobijedila u natjecanju za najneosjetljiviji sadržaj dana'.

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Situacija u SAD-u je krajnje napeta, u tjednima koji su prethodili izborima razni analitičari pisali su o potencijalnim prosvjedima, neredima čak i građanskom ratu nakon što dođu izborni rezultati, a aktualni predsjednik Donald Trump je pozvao radikalnu šovinističku skupinu 'Proud Boys' da stoje mirno što su mnogi protumačili kao poziv na nasilje u slučaju da izgubi izbore.

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U takvom okruženju mnogi su korisnici društvenih mreža osjetili da je krajnje neprimjeren trenutak za kapitaliziranje općih mjesta kao što je zajedništvo od strane velikih kompanije. Mnogi su ovu reklamu usporedili i s onom za bezalkoholni napitak Pepsi u kojoj manekenka Kendall Jenner tijekom prosvjeda kojeg čuva policija, jednome daje limenku Pepsija nakon čega se čini da se svi zajedno počinju odlično slagati.

Mnogi su ljuti jer takav marketing relativizira ozbiljnost društvenih događanja i jer ih koristi u svrhu vlastite promidžbe dok se velike kompanije često optužuje za produbljivanje društvenih nejednakosti.

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Dok traju objave rezultata američkih izbora i pritom rastu tenzije u društvu modni brend Gap odlučio je objaviti nešto za što su mislili da je lijepa poruka o zajedništvu, a pokazala se kao pravi marketinški gaf.

Slika koju su objavili na svom Twitteru pokazuje njihovu prepoznatljivu trenirku s kapuljačom i natpisom GAP. Ono što je čini posebnom je kombinacija dviju boja, plave tj. modre koja simbolizira demokrate i crvene koja predstavlja republikance. Uz objavu napisali su opis: “Jednu stvar znamo, a to je da zajedno, možemo ići naprijed.” Uz objavu su dodali i jedno plavo i crveno srce, prenosi Indeks.hr.

Nakon brojnih kritika koje su uslijedile objavu su naposljetku uklonili i čak se na neki način ispričali ili pokušali opravdati svoju intenciju.

Jedan korisnik je napisao kako je ova poruka 'pobijedila u natjecanju za najneosjetljiviji sadržaj dana'.

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Situacija u SAD-u je krajnje napeta, u tjednima koji su prethodili izborima razni analitičari pisali su o potencijalnim prosvjedima, neredima čak i građanskom ratu nakon što dođu izborni rezultati, a aktualni predsjednik Donald Trump je pozvao radikalnu šovinističku skupinu 'Proud Boys' da stoje mirno što su mnogi protumačili kao poziv na nasilje u slučaju da izgubi izbore.

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U takvom okruženju mnogi su korisnici društvenih mreža osjetili da je krajnje neprimjeren trenutak za kapitaliziranje općih mjesta kao što je zajedništvo od strane velikih kompanije. Mnogi su ovu reklamu usporedili i s onom za bezalkoholni napitak Pepsi u kojoj manekenka Kendall Jenner tijekom prosvjeda kojeg čuva policija, jednome daje limenku Pepsija nakon čega se čini da se svi zajedno počinju odlično slagati.

Mnogi su ljuti jer takav marketing relativizira ozbiljnost društvenih događanja i jer ih koristi u svrhu vlastite promidžbe dok se velike kompanije često optužuje za produbljivanje društvenih nejednakosti.

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AFP
AFP
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StoryEditorOCM
Društvena mrežaLoš publicitet

Pravi marketinški gaf modne marke GAP: objavili poruku o zajedništvu uoči izbora, korisnici društvenih mreža ih popljuvali

Piše PSD
5. studenog 2020. - 11:38
15206042
PREMIUM
AFP

Dok traju objave rezultata američkih izbora i pritom rastu tenzije u društvu modni brend Gap odlučio je objaviti nešto za što su mislili da je lijepa poruka o zajedništvu, a pokazala se kao pravi marketinški gaf.

Slika koju su objavili na svom Twitteru pokazuje njihovu prepoznatljivu trenirku s kapuljačom i natpisom GAP. Ono što je čini posebnom je kombinacija dviju boja, plave tj. modre koja simbolizira demokrate i crvene koja predstavlja republikance. Uz objavu napisali su opis: “Jednu stvar znamo, a to je da zajedno, možemo ići naprijed.” Uz objavu su dodali i jedno plavo i crveno srce, prenosi Indeks.hr.

Nakon brojnih kritika koje su uslijedile objavu su naposljetku uklonili i čak se na neki način ispričali ili pokušali opravdati svoju intenciju.

Jedan korisnik je ...

#IZBORI SAD#GAP#MARKETING
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15. svibanj 2024 01:50