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[title] => Nakon otkazivanja Geneva Motor Showa: koronavirus zabio zadnji čavao u lijes autosalona?
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Jubilarno 90. izdanje Geneva Motor Showa, međunarodnog salona automobila s vjerojatno najvećim i najdugovječnijim ugledom na svijetu je - otkazano!
Odluka je to koju je implicirala švicarska vlada, s obvezom da se ne održavaju okupljanja na koja dolazi tisuću i više ljudi zbog mogućnosti širenja koronavirusa. Kako je automobilsko okupljanje u Ženevi mjesto na koje dolaze stotine tisuća posjetitelja, više tisuća novinara i nekoliko tisuća izlagača, jasno je zbog čega je manifestacija otkazana.
Je li koronavirus možda posljednji čavao zabijen u lijes automobilskih salona, pitanje je koje se već sada nameće. Kakva je uopće budućnost ovakvih događanja i kreće li se u neko novo izdanje. U posljednje vrijeme autosaloni u Europi, ali u svijetu, održavaju se u nešto reduciranijem izdanju jer, kako je to vidljivo već nekoliko godina, nedostaje velik broj jako važnih izlagača.
Konkretno, na ovogodišnji ženevski autosalon ne bi došli Peugeot, Citroen, Ford, Opel, Nissan i još mnogi drugi. Uz nju su bili ostali većinom njemački proizvođači - Mercedes, BMW, VW koncern, kao i Fiat i sve njegove kompanije, kao i moćni korejski dvojac Hyundai i KIA tako da bi se ipak imalo što vidjeti.
Ovako postoji velika opasnost da će se i bez sajamske promocije postići jednaki prodajni rezultati, da će se “zahvaljujući” koronavirusu doći do spoznaje kako sajmovi ovakvog tipa više naprosto nisu potrebni! Uostalom - lani u Frankfurt nisu došli francuski i japanski proizvođači, jednako tako u Pariz koji će se valjda ipak održati ove jeseni sigurno neće doći njemački, kao ni većina japanskih proizvođača automobila.
Svijet se jednostavno promijenio, drugi su kanali komunikacije, na drugačije se načine promovira svoje proizvode. Više nitko nema vremena čekati mjesecima da bi pokazao - novitete. Ipak, kako zbog velikog broja proizvođača i njihovih modela nitko ne može biti siguran kako se nepojavljivanje na nekom od salona neće loše odraziti na prodaju, Frankfurt, Pariz ili Ženeva ipak su bili i više nego pristojno popunjeni. Nakon Ženeve moglo bi biti - nikad više.
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Jubilarno 90. izdanje Geneva Motor Showa, međunarodnog salona automobila s vjerojatno najvećim i najdugovječnijim ugledom na svijetu je - otkazano!
Odluka je to koju je implicirala švicarska vlada, s obvezom da se ne održavaju okupljanja na koja dolazi tisuću i više ljudi zbog mogućnosti širenja koronavirusa. Kako je automobilsko okupljanje u Ženevi mjesto na koje dolaze stotine tisuća posjetitelja, više tisuća novinara i nekoliko tisuća izlagača, jasno je zbog čega je manifestacija otkazana.
Je li koronavirus možda posljednji čavao zabijen u lijes automobilskih salona, pitanje je koje se već sada nameće. Kakva je uopće budućnost ovakvih događanja i kreće li se u neko novo izdanje. U posljednje vrijeme autosaloni u Europi, ali u svijetu, održavaju se u nešto reduciranijem izdanju jer, kako je to vidljivo već nekoliko godina, nedostaje velik broj jako važnih izlagača.
Konkretno, na ovogodišnji ženevski autosalon ne bi došli Peugeot, Citroen, Ford, Opel, Nissan i još mnogi drugi. Uz nju su bili ostali većinom njemački proizvođači - Mercedes, BMW, VW koncern, kao i Fiat i sve njegove kompanije, kao i moćni korejski dvojac Hyundai i KIA tako da bi se ipak imalo što vidjeti.
Ovako postoji velika opasnost da će se i bez sajamske promocije postići jednaki prodajni rezultati, da će se “zahvaljujući” koronavirusu doći do spoznaje kako sajmovi ovakvog tipa više naprosto nisu potrebni! Uostalom - lani u Frankfurt nisu došli francuski i japanski proizvođači, jednako tako u Pariz koji će se valjda ipak održati ove jeseni sigurno neće doći njemački, kao ni većina japanskih proizvođača automobila.
Svijet se jednostavno promijenio, drugi su kanali komunikacije, na drugačije se načine promovira svoje proizvode. Više nitko nema vremena čekati mjesecima da bi pokazao - novitete. Ipak, kako zbog velikog broja proizvođača i njihovih modela nitko ne može biti siguran kako se nepojavljivanje na nekom od salona neće loše odraziti na prodaju, Frankfurt, Pariz ili Ženeva ipak su bili i više nego pristojno popunjeni. Nakon Ženeve moglo bi biti - nikad više.
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18. svibanj 2024 02:52
