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Najveći svjetski proizvođač mobitela Nokia u utorak je objavila da je potpisala ugovor sa Warner Music Groupom koji će korisnicima omogućiti pristup svim glazbenim izdanjima diva glazbene industrije putem Nokijinih glazbenih mobilnih telefona, i to kroz novu uslugu 'comes with music'.
Nokijina usluga 'comes with music' razlikovat će se od ostalih paketa glazbenih sadržaja dostupnih na tržištu po tome što će korisnicima omogućavati čuvanje svih glazbenih zapisa u razdoblju od godine dane.
Riječ je o prvoj globalnoj inicijativi kojom će se temeljno uskladiti interesi muzičkih s telekomunikacijskim kompanijama, kazao je Edgar Bronfan, izvršni direktor Warner Music Groupa.
Nokia je sa Universalom i Sonyjem sklopila slične ugovore o ponudi njihovih naslova u svom asortimanu glazbenih sadržaja, koji će postati dostupni korisnicima u drugoj polovini godine.
S tri vodeće glazbene marke u svojoj ponudi Nokia bi mogla privući interes i manjih glazbenih izdavačkih tvrtki te dovesti u pitanje model plaćanja po pjesmi kao što je slučaj s digitalnom glazbom.
Takvi modeli neograničene mogućnosti 'skidanja' glazbe u kratkom bi roku mogli ubrizgati novi život u posrnulu glazbenu industriju, teško pogođenu padom prodaje CD-a. Tržište 'download' glazbe dosegnulo je u 2007. vrijednost od svega 2,9 milijardi dolara.
Nokia je prodala 146 milijuna muzičkih telefona u 2007., a da je svaki sadržao paket glazbenih sadržaja iz usluge 'comes with music', koja stoji dodatnih 20 dolara po telefonu, Nokijina bi usluga premašila vrijednost ukupnog tržišta.
Glazbene izdavačke kuće okreću se Nokiji i ostalima kako bi se suprotstavile dominantnom položaju Appleovog iTunesa budući da se s tom američkom grupom teško moglo pregovarati na ravnopravnoj osnovi o pitanjima poput određivanja cijena.
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Najveći svjetski proizvođač mobitela Nokia u utorak je objavila da je potpisala ugovor sa Warner Music Groupom koji će korisnicima omogućiti pristup svim glazbenim izdanjima diva glazbene industrije putem Nokijinih glazbenih mobilnih telefona, i to kroz novu uslugu 'comes with music'.
Nokijina usluga 'comes with music' razlikovat će se od ostalih paketa glazbenih sadržaja dostupnih na tržištu po tome što će korisnicima omogućavati čuvanje svih glazbenih zapisa u razdoblju od godine dane.
Riječ je o prvoj globalnoj inicijativi kojom će se temeljno uskladiti interesi muzičkih s telekomunikacijskim kompanijama, kazao je Edgar Bronfan, izvršni direktor Warner Music Groupa.
Nokia je sa Universalom i Sonyjem sklopila slične ugovore o ponudi njihovih naslova u svom asortimanu glazbenih sadržaja, koji će postati dostupni korisnicima u drugoj polovini godine.
S tri vodeće glazbene marke u svojoj ponudi Nokia bi mogla privući interes i manjih glazbenih izdavačkih tvrtki te dovesti u pitanje model plaćanja po pjesmi kao što je slučaj s digitalnom glazbom.
Takvi modeli neograničene mogućnosti 'skidanja' glazbe u kratkom bi roku mogli ubrizgati novi život u posrnulu glazbenu industriju, teško pogođenu padom prodaje CD-a. Tržište 'download' glazbe dosegnulo je u 2007. vrijednost od svega 2,9 milijardi dolara.
Nokia je prodala 146 milijuna muzičkih telefona u 2007., a da je svaki sadržao paket glazbenih sadržaja iz usluge 'comes with music', koja stoji dodatnih 20 dolara po telefonu, Nokijina bi usluga premašila vrijednost ukupnog tržišta.
Glazbene izdavačke kuće okreću se Nokiji i ostalima kako bi se suprotstavile dominantnom položaju Appleovog iTunesa budući da se s tom američkom grupom teško moglo pregovarati na ravnopravnoj osnovi o pitanjima poput određivanja cijena.
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10. svibanj 2024 20:35
