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Koliko ste puta otišli u trgovinu kupiti dvije namirnice, a onda iz nje izišli natovareni kao magarac? Puno i previše. Uzalud nam popisi za šoping kad natrpamo kolica svim onim proizvodima na akciji ili čokoladicama i bombončićima koje mame dok čekamo red na blagajni. Nije slučajno da su smješteni baš tamo, trgovci su divno ovladali psihologijom kupaca i znaju sve trikove, a jedan od onih koji najbolje pali jest upravo strateški precizno razmješten asortiman.

Nije slučajno da morate proći cijelu trgovinu da biste došli do police s kruhom i frižidera s mlijekom i jogurtom, jer to su proizvodi koje većina svakodnevno kupuje, no putem do njih naiđu na gomilu trgovačkih zamki.  

Međutim, izgleda da je kriza učinila svoje. Građani su počeli značajno štedjeti na tim impulsnim proizvodima, dakle onim artiklima koji se nalaze obično uz blagajnu ili su na drugim mjestima posebno izloženi u prodajnom prostoru.

Naime, istraživanje koje su tijekom rujna 2022. godine proveli specijalizirani portal Ja TRGOVAC i agencija Hendal na nacionalno reprezentativnom uzorku građana Hrvatske starijih od 18 godina, pokazalo je kako je preko 70 posto Hrvata prestalo kupovati impulsne proizvode otkad je stisla inflacija i drastično povećanje cijena.

Prema nalazima ovog istraživanja, takve proizvode sada kupuje četiri od deset hrvatskih potrošača, njih 41,7 posto. Žvakaće gume su najpopularnije jer ovu kategoriju najčešće kupuje skoro polovina konzumenata impulsnih proizvoda, a potom slijede čokoladice koje kupuje trećina konzumenata. Daleko iza kao najčešći izbor dolaze bomboni, vlažne maramice, slane grickalice, prezervativi te kava iz aparata.

Međutim, čini se da su hrvatski potrošači uvidjeli kako se može preživjeti bez tih proizvoa.

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Koliko ste puta otišli u trgovinu kupiti dvije namirnice, a onda iz nje izišli natovareni kao magarac? Puno i previše. Uzalud nam popisi za šoping kad natrpamo kolica svim onim proizvodima na akciji ili čokoladicama i bombončićima koje mame dok čekamo red na blagajni. Nije slučajno da su smješteni baš tamo, trgovci su divno ovladali psihologijom kupaca i znaju sve trikove, a jedan od onih koji najbolje pali jest upravo strateški precizno razmješten asortiman.

Nije slučajno da morate proći cijelu trgovinu da biste došli do police s kruhom i frižidera s mlijekom i jogurtom, jer to su proizvodi koje većina svakodnevno kupuje, no putem do njih naiđu na gomilu trgovačkih zamki.  

Međutim, izgleda da je kriza učinila svoje. Građani su počeli značajno štedjeti na tim impulsnim proizvodima, dakle onim artiklima koji se nalaze obično uz blagajnu ili su na drugim mjestima posebno izloženi u prodajnom prostoru.

Naime, istraživanje koje su tijekom rujna 2022. godine proveli specijalizirani portal Ja TRGOVAC i agencija Hendal na nacionalno reprezentativnom uzorku građana Hrvatske starijih od 18 godina, pokazalo je kako je preko 70 posto Hrvata prestalo kupovati impulsne proizvode otkad je stisla inflacija i drastično povećanje cijena.

Prema nalazima ovog istraživanja, takve proizvode sada kupuje četiri od deset hrvatskih potrošača, njih 41,7 posto. Žvakaće gume su najpopularnije jer ovu kategoriju najčešće kupuje skoro polovina konzumenata impulsnih proizvoda, a potom slijede čokoladice koje kupuje trećina konzumenata. Daleko iza kao najčešći izbor dolaze bomboni, vlažne maramice, slane grickalice, prezervativi te kava iz aparata.

Međutim, čini se da su hrvatski potrošači uvidjeli kako se može preživjeti bez tih proizvoa.

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StoryEditorOCM
Biznissamo najnužnije

Hrvati su zbog inflacije drastično promijenili potrošačke navike. Donedavno su rijetki bez ove vrste proizvoda izlazi iz dućana, ali trgovački trikovi više ne pomažu

Piše D.B.
21. listopada 2022. - 11:10
1498673
PREMIUM
Ilustracija/ Nikša Stipaničev/Cropix

Koliko ste puta otišli u trgovinu kupiti dvije namirnice, a onda iz nje izišli natovareni kao magarac? Puno i previše. Uzalud nam popisi za šoping kad natrpamo kolica svim onim proizvodima na akciji ili čokoladicama i bombončićima koje mame dok čekamo red na blagajni. Nije slučajno da su smješteni baš tamo, trgovci su divno ovladali psihologijom kupaca i znaju sve trikove, a jedan od onih koji najbolje pali jest upravo strateški precizno razmješten asortiman.

Nije slučajno da morate proći cijelu trgovinu da biste došli do police s kruhom i frižidera s mlijekom i jogurtom, jer to su proizvodi koje većina svakodnevno kupuje, no putem do njih naiđu na gomilu trgovačkih zamki.  

Međutim, izgleda da je kriza učinila svoje. Građani su počeli značajno štedjeti na tim impul...

#KUPOVINA
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13. svibanj 2024 06:33