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[fulltext] => Hajduk je u Tommyju konačno dobio (pre)dugo traženog generalnog sponzora, a za dvije godine provedene na prsima od tog trgovačkog lanca će klub s Poljuda inkasirati oko milijun eura (oko 500.000 eura po sezoni).
Nakon što je po prvotnom dogovoru za sponzorstvo na prsima do 15. rujna ove godine Hajduk dobio oko 700 tisuća kuna Tomislav Mamić ‘Tommy’ napravio je ono što je i najavljivao te je suradnja produžena i prije isteka tog roka. Službena bi promocija tog sponzorskog ugovora trebala biti održana u utorak.
Smanjen financijski pritisak
Ovim će se značajno smanjiti financijski pritisak na ‘bijele’, no Tomislav Mamić ponudio je i dodatnu pomoć da se ‘pokrije’ dio kredita kluba za koji je Hajduku bio jamac grad Split. Tommy bi ‘pokrio’ oko tri milijuna eura od ukupno 30 milijuna kuna teškog kredita, o čemu je razgovarao s čelnicima kluba i gradonačelnikom Ivom Baldasarom, ali se traže pravi modaliteti za takav potez (može li grad potom dio dionica u svom portfelju prebaciti na Tommyja).
Mamić je podsjetimo 2011. godine otišao iz tadašnjeg NO-a kluba nakon što je, kako je govorio, bio ignoriran od tadašnje uprave, ogorčen na inertnost u radu, a uz obrazloženje u stilu ‘što ću im kada im ne trebaju moje ideje i novac’. Nakon dugih razgovora koje je inicirao voditelj Hajdukovog marketinga Aljoša Bašić stvari su izglađene i na koncu je sve rezultiralo ovim dogovorom.
Novi vjetrovi u marketingu
Suradnja s Tommyem potvrđa je novih vjetrova klupskog marketinga, dokaz da se unatoč krizi nešto ipak može napraviti. Sponzorstvo Tommyja kruna je dosadašnjih napora kroz marketinške akcije i suradnje s Galebom, kroz Hajdučko pivo, vina Zlatan Hajduk, Hajdukove šolde, Hajdukov album sa sličicama ‘Iz ljubavi iz dišpeta’, dogovor s tehničkim sponzorom Macronom...
No sve je bilo uvod za kapitalca Tommyja. Od Tommyja bi Hajduk trebao imati pola milijuna eura godišnje, a od ostalih navedenih marketinških akcija, kada se zahuktaju, trebalo bi u blagajnu na godišnjoj razini ukupno kapnuti još oko pola milijuna eura. Ukupno u godinu dana oko milijun.
FRANE VULAS
Foto: Arhiv CROPIX
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[text] => {OCMSplitter}Hajduk je u Tommyju konačno dobio (pre)dugo traženog generalnog sponzora, a za dvije godine provedene na prsima od tog trgovačkog lanca će klub s Poljuda inkasirati oko milijun eura (oko 500.000 eura po sezoni).
Nakon što je po prvotnom dogovoru za sponzorstvo na prsima do 15. rujna ove godine Hajduk dobio oko 700 tisuća kuna Tomislav Mamić ‘Tommy’ napravio je ono što je i najavljivao te je suradnja produžena i prije isteka tog roka. Službena bi promocija tog sponzorskog ugovora trebala biti održana u utorak.
Smanjen financijski pritisak
Ovim će se značajno smanjiti financijski pritisak na ‘bijele’, no Tomislav Mamić ponudio je i dodatnu pomoć da se ‘pokrije’ dio kredita kluba za koji je Hajduku bio jamac grad Split. Tommy bi ‘pokrio’ oko tri milijuna eura od ukupno 30 milijuna kuna teškog kredita, o čemu je razgovarao s čelnicima kluba i gradonačelnikom Ivom Baldasarom, ali se traže pravi modaliteti za takav potez (može li grad potom dio dionica u svom portfelju prebaciti na Tommyja).
Mamić je podsjetimo 2011. godine otišao iz tadašnjeg NO-a kluba nakon što je, kako je govorio, bio ignoriran od tadašnje uprave, ogorčen na inertnost u radu, a uz obrazloženje u stilu ‘što ću im kada im ne trebaju moje ideje i novac’. Nakon dugih razgovora koje je inicirao voditelj Hajdukovog marketinga Aljoša Bašić stvari su izglađene i na koncu je sve rezultiralo ovim dogovorom.
Novi vjetrovi u marketingu
Suradnja s Tommyem potvrđa je novih vjetrova klupskog marketinga, dokaz da se unatoč krizi nešto ipak može napraviti. Sponzorstvo Tommyja kruna je dosadašnjih napora kroz marketinške akcije i suradnje s Galebom, kroz Hajdučko pivo, vina Zlatan Hajduk, Hajdukove šolde, Hajdukov album sa sličicama ‘Iz ljubavi iz dišpeta’, dogovor s tehničkim sponzorom Macronom...
No sve je bilo uvod za kapitalca Tommyja. Od Tommyja bi Hajduk trebao imati pola milijuna eura godišnje, a od ostalih navedenih marketinških akcija, kada se zahuktaju, trebalo bi u blagajnu na godišnjoj razini ukupno kapnuti još oko pola milijuna eura. Ukupno u godinu dana oko milijun.
FRANE VULAS
Foto: Arhiv CROPIX
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11. svibanj 2024 22:30
