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Na profilima društvenih mreža brenda Zara osvanule su reklamne fotografije nove kolekcije u kojima su mnogi prepoznali povezanost sa stradanjem Palestinaca te pozvali na bojkot. 

Reklamne fotografije za kolekciju jakni nazvanu Collection 04 uključuju modele koji poziraju u zimskom okruženju, ali s dodacima u kojima su korisnici društvenih mreža pronašli vezu s ratom Izraela i Hamasa te stradanja palestinskog naroda.

Naime, na fotografijama se mogu vidjeti modeli koji naizgled poziraju u umjetničkom studiju zajedno s kipovima u pozadini.

No, scena u kojoj manekenka pozira u zatvorenoj kutiji dok je ispred nje ljudska figura umotana u bijeli najlon nije naišla na odobravanje.

Mnogi su to povezali s događajima u Palestini, gdje su ovakve scene zamotanih tijela svakodnevica. Kampanja također sadrži kamenje, ruševine i kartonski izrez koji je neke podsjetio na kartu Palestine, prenosi Klix.

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Kontroverzne fotografije izazvale su izrazito negativne reakcije, posebice pojedinaca koji su nekada bili vjerni kupci brenda.

Komentatori su izrazili šok, užas i bijes zbog onoga što su vidjeli kao očit pokušaj korištenja osjetljivih političkih pitanja u marketinške svrhe.

"Pala mi je vilica kad sam ovo vidio. Bojkotiram doživotno. Ne mogu vjerovati što vidim", napisao je šokirani korisnik društvenih mreža, dok su drugi ispitivali je li kampanja "temeljena na genocidu".

"Mislite li da je 20.000 ljudi ubijeno i da je normalno koristiti njihovu smrt kao marketinšku metodu? Nemojte izaći i reći da niste htjeli...odvratno", "Ovo je odvratno! Kakva šteta! Napravili ste kampanja koja se temelji na genocidu koji se dogodio u Gazi. Nevini umiru!", "Ne samo da se odnosi na genocid, već je to i ružan dizajn koji izgleda kao da je mojoj baki ponestalo tkanine i spojila sve što je ostalo", su samo neki od komentara.

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Na profilima društvenih mreža brenda Zara osvanule su reklamne fotografije nove kolekcije u kojima su mnogi prepoznali povezanost sa stradanjem Palestinaca te pozvali na bojkot. 

Reklamne fotografije za kolekciju jakni nazvanu Collection 04 uključuju modele koji poziraju u zimskom okruženju, ali s dodacima u kojima su korisnici društvenih mreža pronašli vezu s ratom Izraela i Hamasa te stradanja palestinskog naroda.

Naime, na fotografijama se mogu vidjeti modeli koji naizgled poziraju u umjetničkom studiju zajedno s kipovima u pozadini.

No, scena u kojoj manekenka pozira u zatvorenoj kutiji dok je ispred nje ljudska figura umotana u bijeli najlon nije naišla na odobravanje.

Mnogi su to povezali s događajima u Palestini, gdje su ovakve scene zamotanih tijela svakodnevica. Kampanja također sadrži kamenje, ruševine i kartonski izrez koji je neke podsjetio na kartu Palestine, prenosi Klix.

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Kontroverzne fotografije izazvale su izrazito negativne reakcije, posebice pojedinaca koji su nekada bili vjerni kupci brenda.

Komentatori su izrazili šok, užas i bijes zbog onoga što su vidjeli kao očit pokušaj korištenja osjetljivih političkih pitanja u marketinške svrhe.

"Pala mi je vilica kad sam ovo vidio. Bojkotiram doživotno. Ne mogu vjerovati što vidim", napisao je šokirani korisnik društvenih mreža, dok su drugi ispitivali je li kampanja "temeljena na genocidu".

"Mislite li da je 20.000 ljudi ubijeno i da je normalno koristiti njihovu smrt kao marketinšku metodu? Nemojte izaći i reći da niste htjeli...odvratno", "Ovo je odvratno! Kakva šteta! Napravili ste kampanja koja se temelji na genocidu koji se dogodio u Gazi. Nevini umiru!", "Ne samo da se odnosi na genocid, već je to i ružan dizajn koji izgleda kao da je mojoj baki ponestalo tkanine i spojila sve što je ostalo", su samo neki od komentara.

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Natalia Kolesnikova/Afp
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StoryEditorOCM
PanoramaGNJUSNA KAMPANJA

Poznati modni brend čije komade svi nosimo razbjesnio javnost: ‘Gazite preko prolivene dječje krvi‘

Piše MOZAIK SD
9. prosinca 2023. - 19:24
25626321
Natalia Kolesnikova/Afp

Na profilima društvenih mreža brenda Zara osvanule su reklamne fotografije nove kolekcije u kojima su mnogi prepoznali povezanost sa stradanjem Palestinaca te pozvali na bojkot. 

Reklamne fotografije za kolekciju jakni nazvanu Collection 04 uključuju modele koji poziraju u zimskom okruženju, ali s dodacima u kojima su korisnici društvenih mreža pronašli vezu s ratom Izraela i Hamasa te stradanja palestinskog naroda.

Naime, na fotografijama se mogu vidjeti modeli koji naizgled poziraju u umjetničkom studiju zajedno s kipovima u pozadini.

No, scena u kojoj manekenka pozira u zatvorenoj kutiji dok je ispred nje ljudska figura umotana u bijeli najlon nije naišla na odobravanje.

Mnogi su to povezali s događajima u Palestini, gdje su ovakve scene zamotanih tijela svakodnevica. Kampanja također sadrži kamenje, ruševine i kartonski izrez koji je neke podsjetio na kartu Palestine, prenosi Klix.

Kontroverzne fotografije izazvale su izrazito negativne reakcije, posebice pojedinaca koji su nekada bili vjerni kupci brenda.

Komentatori su izrazili šok, užas i bijes zbog onoga što su vidjeli kao očit pokušaj korištenja osjetljivih političkih pitanja u marketinške svrhe.

"Pala mi je vilica kad sam ovo vidio. Bojkotiram doživotno. Ne mogu vjerovati što vidim", napisao je šokirani korisnik društvenih mreža, dok su drugi ispitivali je li kampanja "temeljena na genocidu".

"Mislite li da je 20.000 ljudi ubijeno i da je normalno koristiti njihovu smrt kao marketinšku metodu? Nemojte izaći i reći da niste htjeli...odvratno", "Ovo je odvratno! Kakva šteta! Napravili ste kampanja koja se temelji na genocidu koji se dogodio u Gazi. Nevini umiru!", "Ne samo da se odnosi na genocid, već je to i ružan dizajn koji izgleda kao da je mojoj baki ponestalo tkanine i spojila sve što je ostalo", su samo neki od komentara.

#ZARA#MODNI BREND#IZRAEL I PALESTINA#GAZA#GENOCID
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12. svibanj 2024 01:30