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Malo koja obuća nosi toliko duše u sebi, snažno prizivajući nostalgiju, kao Borosana. Kultni klasik nastao na obali Dunava 60-ih godina prošloga stoljeća nekada su nosile konobarice, čistačice, medicinske sestre, prodavačice… Pola stoljeća kasnije, Borosana je postala sastavnim dijelom ulične mode.

“Borosana je jedinstvena jer ima optimalnu visinu potpetice, blagi nagib tabanice koji sprječava klizanje noge prema naprijed te metatarzalni jastučić koji rasterećuje nožni svod. Osim toga, sada i Borosana s poliuretanskim đonom. Ako nije Borovo, nije Borosana. Od sada Borosana u četiri boje” – reklamirala je još 1976. godine najpoznatija tvornica obuće toga vremena.

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image
Borosane mlade dizajnerice Ive Ćurković dane su na čuvanje sto godina
Damjan Tadić/Cropix
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Na plakat iz 1976. godine podsjetio nas je i zagrebački Tehnički muzej. Na njemu vidimo mladu djevojku, a na slici ispod borosane od tada dostupne u četiri boje – plavoj, bijeloj, žutoj i prugasto plavo-bijeloj, piše Mirovina.hr.

Najpopularnija obuća radnica s ovih prostora nastala je 1968. godine. Razvijao ju je godinu dana tim stručnjaka na čelu sa zagrebačkim ortopedom dr. Brankom Strinovićem. Borosana je stvorena prema anatomskim svojstvima ženskog stopala, čime se postigla uspješna kontrola svih njegovih bitnih dijelova. Bila je to isključivo namjenska obuća kreirana za žene koje dugo stoje ili mnogo hodaju.

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Nina Violić napravila je predstavu 'Rad Borosane na sebi'
Dragan Matic/Cropix
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U prvim godinama dnevno se proizvodilo 1.600 pari Borosana. Bile su samo u bijeloj i plavoj boji, a crne su se pojavile krajem 80-ih. Sredinom 70-ih i početkom 80-ih proizvodnja Borosane dosegnula je svoj maksimum. Tijekom jedne smjene, za osam radnih sati, proizvodilo se čak tisuću pari, što je godišnje prelazilo 500 tisuća pari. Nakon uspješnog redizajna Startasica, 2008. godine odlučilo se i Borosanama dati novi dizajn platna. Povratak u redizajniranom izdanju od Borosane kao primarno radne obuće napravio je udobni modni dodatak.

Ostala je ista kao i prije 50 godina, izrađena ručno od prirodnih materijala, prema anatomskim svojstvima ženskog stopala. No, jubilarna Borosana ipak ima novu tabanicu za još veću udobnost. Među onima na ptice, točkice i jadranske ježiće, dizajnom se posebno ističu “slavonske” Borosane s motivom narodne nošnje, osmišljene posebno za 53. Vinkovačke jeseni, piše Mirovina.hr.

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Malo koja obuća nosi toliko duše u sebi, snažno prizivajući nostalgiju, kao Borosana. Kultni klasik nastao na obali Dunava 60-ih godina prošloga stoljeća nekada su nosile konobarice, čistačice, medicinske sestre, prodavačice… Pola stoljeća kasnije, Borosana je postala sastavnim dijelom ulične mode.

“Borosana je jedinstvena jer ima optimalnu visinu potpetice, blagi nagib tabanice koji sprječava klizanje noge prema naprijed te metatarzalni jastučić koji rasterećuje nožni svod. Osim toga, sada i Borosana s poliuretanskim đonom. Ako nije Borovo, nije Borosana. Od sada Borosana u četiri boje” – reklamirala je još 1976. godine najpoznatija tvornica obuće toga vremena.

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image
Borosane mlade dizajnerice Ive Ćurković dane su na čuvanje sto godina
Damjan Tadić/Cropix
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Na plakat iz 1976. godine podsjetio nas je i zagrebački Tehnički muzej. Na njemu vidimo mladu djevojku, a na slici ispod borosane od tada dostupne u četiri boje – plavoj, bijeloj, žutoj i prugasto plavo-bijeloj, piše Mirovina.hr.

Najpopularnija obuća radnica s ovih prostora nastala je 1968. godine. Razvijao ju je godinu dana tim stručnjaka na čelu sa zagrebačkim ortopedom dr. Brankom Strinovićem. Borosana je stvorena prema anatomskim svojstvima ženskog stopala, čime se postigla uspješna kontrola svih njegovih bitnih dijelova. Bila je to isključivo namjenska obuća kreirana za žene koje dugo stoje ili mnogo hodaju.

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image
Nina Violić napravila je predstavu 'Rad Borosane na sebi'
Dragan Matic/Cropix
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U prvim godinama dnevno se proizvodilo 1.600 pari Borosana. Bile su samo u bijeloj i plavoj boji, a crne su se pojavile krajem 80-ih. Sredinom 70-ih i početkom 80-ih proizvodnja Borosane dosegnula je svoj maksimum. Tijekom jedne smjene, za osam radnih sati, proizvodilo se čak tisuću pari, što je godišnje prelazilo 500 tisuća pari. Nakon uspješnog redizajna Startasica, 2008. godine odlučilo se i Borosanama dati novi dizajn platna. Povratak u redizajniranom izdanju od Borosane kao primarno radne obuće napravio je udobni modni dodatak.

Ostala je ista kao i prije 50 godina, izrađena ručno od prirodnih materijala, prema anatomskim svojstvima ženskog stopala. No, jubilarna Borosana ipak ima novu tabanicu za još veću udobnost. Među onima na ptice, točkice i jadranske ježiće, dizajnom se posebno ističu “slavonske” Borosane s motivom narodne nošnje, osmišljene posebno za 53. Vinkovačke jeseni, piše Mirovina.hr.

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Damjan Tadic/Cropix Dragan Matic/Cropix Damjan Tadić/Cropix
Damjan Tadic/Cropix
Borosana je nastala 1968. godine, a razvijao ju je godinu dana tim stručnjaka na čelu sa zagrebačkim ortopedom dr. Brankom Strinovićem
Dragan Matic/Cropix
Nina Violić napravila je predstavu 'Rad Borosane na sebi'
Damjan Tadić/Cropix
Borosane mlade dizajnerice Ive Ćurković dane su na čuvanje sto godina
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StoryEditorOCM
Panoramamiris nostalgije

Borosana je najpopularnija obuća radnica s ovih prostora, stvorena prema anatomiji ženskog stopala, a danas je udobni i kultni modni dodatak

Piše PSD
19. studenog 2021. - 18:20
Borosana je nastala 1968. godine, a razvijao ju je godinu dana tim stručnjaka na čelu sa zagrebačkim ortopedom dr. Brankom StrinovićemDamjan Tadic/Cropix

Malo koja obuća nosi toliko duše u sebi, snažno prizivajući nostalgiju, kao Borosana. Kultni klasik nastao na obali Dunava 60-ih godina prošloga stoljeća nekada su nosile konobarice, čistačice, medicinske sestre, prodavačice… Pola stoljeća kasnije, Borosana je postala sastavnim dijelom ulične mode.

“Borosana je jedinstvena jer ima optimalnu visinu potpetice, blagi nagib tabanice koji sprječava klizanje noge prema naprijed te metatarzalni jastučić koji rasterećuje nožni svod. Osim toga, sada i Borosana s poliuretanskim đonom. Ako nije Borovo, nije Borosana. Od sada Borosana u četiri boje” – reklamirala je još 1976. godine najpoznatija tvornica obuće toga vremena.

Na plakat iz 1976. godine podsjetio nas je i zagrebački Tehnički muzej....

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12. svibanj 2024 23:37