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[title] => Kako je Juraj Zigman doživo transformaciju na pisti Schwarzkopf Cro A Portera
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[fulltext] => Finalna večer Schwarzkopf Cro A Portera završila je velikim scenskim spektaklom poznatog modnog dizajnera Juraja Zigmana i brenda Absolut. Zajednički projekt koji se mjesecima pripremao ostavio je bez daha sve prisutne.
Kao dio globalnog projekta "Transform today“, Zigman je pripremio specijalnu modnu priču u kojoj je prikazao vlastitu transformaciju. Već na početku revije, kada su posebne animacije počele izlaziti iz haljina, bilo je jasno da slijedi iznimna revija koja nikoga neće ostaviti ravnodušnim.
Prvi dio revije započeo je već spomenutim animacijama koje su se preko posebnih zastora projicirale na modele. Upravo te animacije simbolizirale su proces transformacije koji svatko od nas prolazi u sebi na neki svoj individualan način. Demonstrativno trganje zastora pokazalo je završetak transformacije i izalazak na pistu 'transformirane' Zigman djevojke.
Sami taj uvod prikazao je osnovnu poruku Absolut “Transform Today” projekta, transformaciju koja započinje u nama samima, vrlo mistično i skriveno da bi na kraju izlašla na svijetlo dana.
- Moda je za mene jedna velika igra. I nakon mnogobrojnih revija svakom novom oslobodim dio svoje igre i puštam da me odvede u neke moje fantazije, bez ograničnja i opterećenja. Globalni projekt Absolut Transform Today mi je upravo to i omogućio, transformaciju moje mode i estetike. Kao dio istoimenog projekta odlutao sam u svijet u kojem se najbolje osjećam - kazao je Juraj Zigman.
Absolut je uvijek crpio inspiraciju iz transformativne prirode umjetnosti, a nova kampanja aktivno potiče tu transformaciju i pomiče granice kulturne scene, te potiče mlade umjetnike na razvoj vlastitog kreativnog talenta.
- Inspiraciju za ovu kolekciju pronašao sam u nekom svom zamišljenom liku žene koja je strastvena ljubiteljica secesije, te željna transformacije. U želji da se transformira ona odlazi u tropske krajeve i postaje ptica u kavezu svoje tradicije, ara u secesijskom kavezu. Tu estetiku sam provukao kroz cijelu kolekciju - ispričao Zigman o samoj kolekciji.
Absolut je pokrenuo globalni projekt “Transform today” koji ujedinjuje njihovu već poznatu filozofiju povezivanja sa suvremenom umjetnošću, a istovremeno nudi nove kreativne interpretacije i poglede na nju. S obzirom da umjetnost i kreativnost oduvijek predstavljaju samu bit branda Absolut, suradnja s velikim kreativcem Zigmanom idealan je spoj.
Zigman je odabran kao predstavnik Hrvatske u ovom globalnom projektu prema konceptu kojim je izrazio svoje viđenje Absolut "Transform today“ kampanje i svoje osobne transformacije.
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[text] => {OCMSplitter}Finalna večer Schwarzkopf Cro A Portera završila je velikim scenskim spektaklom poznatog modnog dizajnera Juraja Zigmana i brenda Absolut. Zajednički projekt koji se mjesecima pripremao ostavio je bez daha sve prisutne.
Kao dio globalnog projekta "Transform today“, Zigman je pripremio specijalnu modnu priču u kojoj je prikazao vlastitu transformaciju. Već na početku revije, kada su posebne animacije počele izlaziti iz haljina, bilo je jasno da slijedi iznimna revija koja nikoga neće ostaviti ravnodušnim.
Prvi dio revije započeo je već spomenutim animacijama koje su se preko posebnih zastora projicirale na modele. Upravo te animacije simbolizirale su proces transformacije koji svatko od nas prolazi u sebi na neki svoj individualan način. Demonstrativno trganje zastora pokazalo je završetak transformacije i izalazak na pistu 'transformirane' Zigman djevojke.
Sami taj uvod prikazao je osnovnu poruku Absolut “Transform Today” projekta, transformaciju koja započinje u nama samima, vrlo mistično i skriveno da bi na kraju izlašla na svijetlo dana.
- Moda je za mene jedna velika igra. I nakon mnogobrojnih revija svakom novom oslobodim dio svoje igre i puštam da me odvede u neke moje fantazije, bez ograničnja i opterećenja. Globalni projekt Absolut Transform Today mi je upravo to i omogućio, transformaciju moje mode i estetike. Kao dio istoimenog projekta odlutao sam u svijet u kojem se najbolje osjećam - kazao je Juraj Zigman.
Absolut je uvijek crpio inspiraciju iz transformativne prirode umjetnosti, a nova kampanja aktivno potiče tu transformaciju i pomiče granice kulturne scene, te potiče mlade umjetnike na razvoj vlastitog kreativnog talenta.
- Inspiraciju za ovu kolekciju pronašao sam u nekom svom zamišljenom liku žene koja je strastvena ljubiteljica secesije, te željna transformacije. U želji da se transformira ona odlazi u tropske krajeve i postaje ptica u kavezu svoje tradicije, ara u secesijskom kavezu. Tu estetiku sam provukao kroz cijelu kolekciju - ispričao Zigman o samoj kolekciji.
Absolut je pokrenuo globalni projekt “Transform today” koji ujedinjuje njihovu već poznatu filozofiju povezivanja sa suvremenom umjetnošću, a istovremeno nudi nove kreativne interpretacije i poglede na nju. S obzirom da umjetnost i kreativnost oduvijek predstavljaju samu bit branda Absolut, suradnja s velikim kreativcem Zigmanom idealan je spoj.
Zigman je odabran kao predstavnik Hrvatske u ovom globalnom projektu prema konceptu kojim je izrazio svoje viđenje Absolut "Transform today“ kampanje i svoje osobne transformacije.
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16. svibanj 2024 03:48
