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[title] => Jelena Weir, Hrvatica s njujorškom adresom, ima skoro pola milijuna pratitelja: otkrila nam je kako je postala influencerica i svoju formulu za uspjeh
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New York, grad koji nikad ne spava, za mnoge od nas je odredište iz snova, no za Jelenu Weir, rođenu Cikoja, manekenku i influencericu hrvatskih korijena, Velika jabuka je dom. Kako Jelena provodi vrijeme u tom velegradu, pratimo na njezinu Instagramu @jelena.nyc – mi i još impozantnih 450 tisuća drugih – a kako nam se baš sviđa njezina estetika, kao i zbog toga što nas je kopkalo to kako se cura koja je školu završila u Zagrebu (rođena je u Stuttgartu) našla u američkoj metropoli, uputili smo joj molbu za intervju.
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Pa evo što nam je sve Jelena, koja se u manekenske vode otisnula nakon što ju je "scoutala" jedna njemačka agencija, ispričala o sebi, svom poslu i velikim životnim promjenama koje joj se događaju...
Po čemu ćete pamtiti 2021. godinu i čemu se nadate u ovoj?
– Kao svaka godina, i 2021. godina bila je puna uspona i padova, ali mislim da bismo se svi trebali držati pozitivnih stvari. Napokon vidjeti svoju obitelj nakon dvije i pol godine bilo je tako lijepo. I još ljepše je bilo reći im da sam trudna. Nakon što sam morala pomaknuti svoje vjenčanje nekoliko puta, odlučila sam se udati za ljubav svog života u malom krugu bliskih osoba ovdje u New Yorku, ali još uvijek planiramo veliko vjenčanje u Hrvatskoj za 2023. godinu.
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Imate li u 2022. godini u planu neku zanimljivu poslovnu suradnju i što bi za vas bila poslovna suradnja iz snova?
– Svaka suradnja na koju pristajem mi je superzanimljiva. Kako sam u iščekivanju djeteta, jako se veselim suradnji s brendovima za trudnice i bebe.
Postoji li neki brend s kojim žarko priželjkujete surađivati?
– Pretpostavljam da bi svi voljeli surađivati s vrhunskim brendovima poput Chanela i Diora, a budući da sam se oduvijek bavila modom, to bi bili i moji klijenti iz snova s kojima bih voljela surađivati.
Koje su vam dosadašnje poslovne suradnje posebno drage?
– Kategorije brendova s kojima najviše radim su oni iz svijeta mode i finog nakita te brendovi vezani uz njegu kože i make-up. Zaista uživam surađivati s brendovima čija je filozofija u skladu s mojim vrijednostima. Nedavno sam radila s Davidom Yurmanom, prekrasnim brendom nakita. Shopbop je jedan od mojih omiljenih klijenata s kojima radim već godinama.
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S kakvim brendovima ne možete zamisliti nikakav oblik suradnje?
– Teško je reći s kim nikad ne bih surađivala. To bi moglo biti nešto tako jednostavno kao što je loša radna energija, ili u slučaju da se jednostavno ne prepoznajem u brendu. Vjerujem kako uvijek trebamo činiti ono što smatramo ispravnim i biti vjerni sebi.
Kako postići 450 K pratitelja na Instagramu?
– Voljela bih reći da su se svi stvorili preko noći (smijeh), ali ja se bavim Instagramom već godinama. Mnogi to vjerojatno neće znati, ali ja sam počela kao blogerica, pisala sam o hrani i još uvijek uživam dijeliti svoje (ponekad veganske) recepte. Svatko od nas ima nešto što ga čini sretnim i jedinstvenim i nešto u čemu stvarno uživa. Isto tako, postoji puno ljudi koji vole pratiti nekoga tko živi svoju strast. Vrlo je važno ostati dosljedan svom poslu i, naravno, interagirati sa svojim pratiteljima što je više moguće.
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Što mislite da je bilo ključno u vašem slučaju i kako ste se uopće našli u ulozi influencerice?
– Pokušavam biti prirodna i ne pretvaram se da sam nešto što nisam. Mislim da ljudi to brzo mogu vidjeti. Osim što dijelim samo lijepe strane svog života (svu zabavu, putovanja i darove), također dijelim svoje borbe i tamnije strane života. Na primjer, dijeljenje priče o mojim spontanim pobačajima približilo me mnogim ženama. Mislim da ponekad ljudi zaborave da su influenceri ljudi, također ljudi s osjećajima, jer online njihovi životi izgledaju savršeno.
Na vašem smo profilu doznali i da ste proteklog ljeta bili na Silbi, napisali ste da ste na tom otoku često ljetovali za vrijeme djetinjstva. Što vas veže uz Silbu i biste li možda izdvojili nešto što vam se na tom otoku posebno sviđa kao preporuku za one koji mu se zapute u posjet?
– Moja Silba. Otok je stvarno majušan, ali ga obožavam. Nema automobila, ljekarna ne postoji, ima samo jedan mali dućan. Čak i pitka voda na otok stiže brodom. Ali kad god sam tamo, osjećam iscjeljenje. Podsjeća me na to koliko nam je zapravo malo potrebno da bismo bili sretni. Osim toga, vrlo rijetko vidim svoju obitelj. Biti okružen članovima obitelji je najbolje.
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Koja biste još mjesta koja ste posjetili rado ponovno vidjeli ili preporučili kao zanimljiva odredišta? Jesu li vam neka na bucket listi?
– Svog muža sam upoznala u Cape Townu. To je najčarobnije mjesto na svijetu i svima bih preporučila da ga posjete. Na mojoj bucket listi je svakako Tokio, a voljela bih proputovati i ostatak Azije.
Kakav je vaš život u New Yorku, što vam se najviše sviđa u tom velegradu?
– Iskreno, nikada se nisam usudila ni sanjati da ću jednog dana živjeti u NYC-u. Energija grada i ljudi ovdje je nešto sasvim drukčije. Nikada nisam srela nekoga kome se ovdje nije svidjelo. Mostovi, parkovi, neboderi i raznolikost grada i dalje mi svaki dan oduzimaju dah. I, naravno, ljudi! Upoznala sam toliko zanimljivih ljudi otkad živim u New Yorku! Ali teško je riječima opisati što kod njega najviše volim. To je osjećaj...
Pratite Stil i na Facebooku te Instagramu!
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New York, grad koji nikad ne spava, za mnoge od nas je odredište iz snova, no za Jelenu Weir, rođenu Cikoja, manekenku i influencericu hrvatskih korijena, Velika jabuka je dom. Kako Jelena provodi vrijeme u tom velegradu, pratimo na njezinu Instagramu @jelena.nyc – mi i još impozantnih 450 tisuća drugih – a kako nam se baš sviđa njezina estetika, kao i zbog toga što nas je kopkalo to kako se cura koja je školu završila u Zagrebu (rođena je u Stuttgartu) našla u američkoj metropoli, uputili smo joj molbu za intervju.
---
---
Pa evo što nam je sve Jelena, koja se u manekenske vode otisnula nakon što ju je "scoutala" jedna njemačka agencija, ispričala o sebi, svom poslu i velikim životnim promjenama koje joj se događaju...
Po čemu ćete pamtiti 2021. godinu i čemu se nadate u ovoj?
– Kao svaka godina, i 2021. godina bila je puna uspona i padova, ali mislim da bismo se svi trebali držati pozitivnih stvari. Napokon vidjeti svoju obitelj nakon dvije i pol godine bilo je tako lijepo. I još ljepše je bilo reći im da sam trudna. Nakon što sam morala pomaknuti svoje vjenčanje nekoliko puta, odlučila sam se udati za ljubav svog života u malom krugu bliskih osoba ovdje u New Yorku, ali još uvijek planiramo veliko vjenčanje u Hrvatskoj za 2023. godinu.
---
---
Imate li u 2022. godini u planu neku zanimljivu poslovnu suradnju i što bi za vas bila poslovna suradnja iz snova?
– Svaka suradnja na koju pristajem mi je superzanimljiva. Kako sam u iščekivanju djeteta, jako se veselim suradnji s brendovima za trudnice i bebe.
Postoji li neki brend s kojim žarko priželjkujete surađivati?
– Pretpostavljam da bi svi voljeli surađivati s vrhunskim brendovima poput Chanela i Diora, a budući da sam se oduvijek bavila modom, to bi bili i moji klijenti iz snova s kojima bih voljela surađivati.
Koje su vam dosadašnje poslovne suradnje posebno drage?
– Kategorije brendova s kojima najviše radim su oni iz svijeta mode i finog nakita te brendovi vezani uz njegu kože i make-up. Zaista uživam surađivati s brendovima čija je filozofija u skladu s mojim vrijednostima. Nedavno sam radila s Davidom Yurmanom, prekrasnim brendom nakita. Shopbop je jedan od mojih omiljenih klijenata s kojima radim već godinama.
---
---
S kakvim brendovima ne možete zamisliti nikakav oblik suradnje?
– Teško je reći s kim nikad ne bih surađivala. To bi moglo biti nešto tako jednostavno kao što je loša radna energija, ili u slučaju da se jednostavno ne prepoznajem u brendu. Vjerujem kako uvijek trebamo činiti ono što smatramo ispravnim i biti vjerni sebi.
Kako postići 450 K pratitelja na Instagramu?
– Voljela bih reći da su se svi stvorili preko noći (smijeh), ali ja se bavim Instagramom već godinama. Mnogi to vjerojatno neće znati, ali ja sam počela kao blogerica, pisala sam o hrani i još uvijek uživam dijeliti svoje (ponekad veganske) recepte. Svatko od nas ima nešto što ga čini sretnim i jedinstvenim i nešto u čemu stvarno uživa. Isto tako, postoji puno ljudi koji vole pratiti nekoga tko živi svoju strast. Vrlo je važno ostati dosljedan svom poslu i, naravno, interagirati sa svojim pratiteljima što je više moguće.
---
---
Što mislite da je bilo ključno u vašem slučaju i kako ste se uopće našli u ulozi influencerice?
– Pokušavam biti prirodna i ne pretvaram se da sam nešto što nisam. Mislim da ljudi to brzo mogu vidjeti. Osim što dijelim samo lijepe strane svog života (svu zabavu, putovanja i darove), također dijelim svoje borbe i tamnije strane života. Na primjer, dijeljenje priče o mojim spontanim pobačajima približilo me mnogim ženama. Mislim da ponekad ljudi zaborave da su influenceri ljudi, također ljudi s osjećajima, jer online njihovi životi izgledaju savršeno.
Na vašem smo profilu doznali i da ste proteklog ljeta bili na Silbi, napisali ste da ste na tom otoku često ljetovali za vrijeme djetinjstva. Što vas veže uz Silbu i biste li možda izdvojili nešto što vam se na tom otoku posebno sviđa kao preporuku za one koji mu se zapute u posjet?
– Moja Silba. Otok je stvarno majušan, ali ga obožavam. Nema automobila, ljekarna ne postoji, ima samo jedan mali dućan. Čak i pitka voda na otok stiže brodom. Ali kad god sam tamo, osjećam iscjeljenje. Podsjeća me na to koliko nam je zapravo malo potrebno da bismo bili sretni. Osim toga, vrlo rijetko vidim svoju obitelj. Biti okružen članovima obitelji je najbolje.
---
---
Koja biste još mjesta koja ste posjetili rado ponovno vidjeli ili preporučili kao zanimljiva odredišta? Jesu li vam neka na bucket listi?
– Svog muža sam upoznala u Cape Townu. To je najčarobnije mjesto na svijetu i svima bih preporučila da ga posjete. Na mojoj bucket listi je svakako Tokio, a voljela bih proputovati i ostatak Azije.
Kakav je vaš život u New Yorku, što vam se najviše sviđa u tom velegradu?
– Iskreno, nikada se nisam usudila ni sanjati da ću jednog dana živjeti u NYC-u. Energija grada i ljudi ovdje je nešto sasvim drukčije. Nikada nisam srela nekoga kome se ovdje nije svidjelo. Mostovi, parkovi, neboderi i raznolikost grada i dalje mi svaki dan oduzimaju dah. I, naravno, ljudi! Upoznala sam toliko zanimljivih ljudi otkad živim u New Yorku! Ali teško je riječima opisati što kod njega najviše volim. To je osjećaj...
Pratite Stil i na Facebooku te Instagramu!
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[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 6
[alias] => Photo_gallery
)
[6] => stdClass Object
(
[id] => 64
[name] => Promo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 7
[alias] => promo
)
[8] => stdClass Object
(
[id] => 67
[name] => Contains video
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 9
[alias] => contains_video
)
[9] => stdClass Object
(
[id] => 68
[name] => Premium content
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 10
[alias] => premium_content
)
[10] => stdClass Object
(
[id] => 69
[name] => Exclude comments
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 11
[alias] => exclude_comments
)
[11] => stdClass Object
(
[id] => 70
[name] => Open link in new window
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 12
[alias] => open_link_in_new_window
)
[12] => stdClass Object
(
[id] => 71
[name] => Horizontal crop of the main photo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 13
[alias] => horizontal_crop_of_the_main_photo
)
[13] => stdClass Object
(
[id] => 73
[name] => No-index
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 15
[alias] => no_index
)
[14] => stdClass Object
(
[id] => 74
[name] => No-cache
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 16
[alias] => no_cache
)
[15] => stdClass Object
(
[id] => 77
[name] => Don't show on the front page
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 17
[alias] => dont_show_on_the_front_page
)
[16] => stdClass Object
(
[id] => 78
[name] => Related on bottom
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 18
[alias] => related_on_bottom
)
[17] => stdClass Object
(
[id] => 79
[name] => Live button
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 19
[alias] => live_button
)
[26] => stdClass Object
(
[id] => 87
[name] => Instant articles
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 28
[alias] => instant_articles
)
[27] => stdClass Object
(
[id] => 91
[name] => S preporučuje
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 29
[alias] => s_preporucuje
)
[28] => stdClass Object
(
[id] => 92
[name] => S voli
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 30
[alias] => s_voli
)
[29] => stdClass Object
(
[id] => 93
[name] => Layout with three photos
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 31
[alias] => layout_with_three_photos
)
[30] => stdClass Object
(
[id] => 94
[name] => Gallery in the article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 32
[alias] => gallery_in_the_article
)
[31] => stdClass Object
(
[id] => 95
[name] => Required views
[value] => 0
[type] => textfield
[group] => 9
[published] => 1
[ordering] => 33
[alias] => required_views
)
[32] => stdClass Object
(
[id] => 96
[name] => FullHD image
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[33] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
)
16. svibanj 2024 13:51
