Slobodna Dalmacija
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Modna kuća Balenciaga predstavit će svoju sljedeću kolekciju odjeće putem videoigrice 6. prosinca, objavio je WWD. 'Afterworld: Age of Tomorrow', njeni tvorci opisuju kao alegorijsku pustolovinu smještenu u 2031. godinu, u kojoj heroj-avatar napreduje kroz različite zone, motiviran rješavanjem brojnih zadataka. Opis ne otkriva previše, čak bismo mogli reći ni ništa s obzirom na to da na tome počivaju sve igrice već desetljećima. Očigledno je osnovna motivacija predstaviti kolekciju za jesen 2021. i privući pozornost klijenata i medija u vrijeme kada sve manje ljudi kupuje dizajnersku, ili uopće odjeću.

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Posebno izazovno za modnu industriju je osmisliti nove načine za lansiranje kolekcija s obzirom da su ti eventi do sada uključivali veliki broj ljudi što trenutno nije moguće izvesti. Neke kuće su se odlučile nastaviti organizirati modne revije sa smanjenom publikom ili bez publike samo s live streamom dok su neki pokušali usmjeriti kreativnost ne samo na kreiranje odjeće već i novih načina njenog pokazivanja javnosti. Balenciaga je i ranije eksperimentirala s internetskim formatom pa je kolekcija za proljeće/ljeto 2021. predstavljena videom praćenog pjesmom 'I Wear My Sunglasses at Night.'

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Ovo nije prvi put da je marketinški tim neke modne kuće odlučio surađivati s tvorcima video igrica. Svijet gaming i modne industrije približili su se jedno drugome zadnjih godina i postali su česti partneri. Programeri koji razvijaju poznatu franšizu League of Legends Riot Games najavio je prošle godine da će Louis Vuitton dizajnirati određene elemente unutar igrice, ali i tematske proizvode koji se prodaju u stvarnom svijetu. 

Od drugih poznatih kolaboracija treba istaknuti limitiranu kolekciju PlayStation tenisice Travisa Scotta, a modna marka Acronym izradila je jaknu inspiriranu Death Strandingom i prodala je za 1.785 dolara. Bilo je i nešto pristupačnijih suradnji pa je 100 Thieves početkom ove godine počeo prodavati virtualne verzije svoje odjeće. A Gala Marija Vrbanić koja stoji iza brenda Price on Request također je lansirala novi brend virtualne odjeće tako da ni naša modna scena ne zaostaje za suvremenim trendovima.

Ipak dok se uglavnom proizvodi odjeća za igrice/internet ili iz igrica za stvarnost, Balenciaga je prva koja je napravila posve novu, vlastitu pa nas iskreno zanima kako će izgledati.

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Modna kuća Balenciaga predstavit će svoju sljedeću kolekciju odjeće putem videoigrice 6. prosinca, objavio je WWD. 'Afterworld: Age of Tomorrow', njeni tvorci opisuju kao alegorijsku pustolovinu smještenu u 2031. godinu, u kojoj heroj-avatar napreduje kroz različite zone, motiviran rješavanjem brojnih zadataka. Opis ne otkriva previše, čak bismo mogli reći ni ništa s obzirom na to da na tome počivaju sve igrice već desetljećima. Očigledno je osnovna motivacija predstaviti kolekciju za jesen 2021. i privući pozornost klijenata i medija u vrijeme kada sve manje ljudi kupuje dizajnersku, ili uopće odjeću.

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Posebno izazovno za modnu industriju je osmisliti nove načine za lansiranje kolekcija s obzirom da su ti eventi do sada uključivali veliki broj ljudi što trenutno nije moguće izvesti. Neke kuće su se odlučile nastaviti organizirati modne revije sa smanjenom publikom ili bez publike samo s live streamom dok su neki pokušali usmjeriti kreativnost ne samo na kreiranje odjeće već i novih načina njenog pokazivanja javnosti. Balenciaga je i ranije eksperimentirala s internetskim formatom pa je kolekcija za proljeće/ljeto 2021. predstavljena videom praćenog pjesmom 'I Wear My Sunglasses at Night.'

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Ovo nije prvi put da je marketinški tim neke modne kuće odlučio surađivati s tvorcima video igrica. Svijet gaming i modne industrije približili su se jedno drugome zadnjih godina i postali su česti partneri. Programeri koji razvijaju poznatu franšizu League of Legends Riot Games najavio je prošle godine da će Louis Vuitton dizajnirati određene elemente unutar igrice, ali i tematske proizvode koji se prodaju u stvarnom svijetu. 

Od drugih poznatih kolaboracija treba istaknuti limitiranu kolekciju PlayStation tenisice Travisa Scotta, a modna marka Acronym izradila je jaknu inspiriranu Death Strandingom i prodala je za 1.785 dolara. Bilo je i nešto pristupačnijih suradnji pa je 100 Thieves početkom ove godine počeo prodavati virtualne verzije svoje odjeće. A Gala Marija Vrbanić koja stoji iza brenda Price on Request također je lansirala novi brend virtualne odjeće tako da ni naša modna scena ne zaostaje za suvremenim trendovima.

Ipak dok se uglavnom proizvodi odjeća za igrice/internet ili iz igrica za stvarnost, Balenciaga je prva koja je napravila posve novu, vlastitu pa nas iskreno zanima kako će izgledati.

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Oscar Gonzalez/AFP
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15391780
Digitalna moda

Da bi predstavila novu kolekciju Balenciaga je napravila videoigricu ‘Afterworld: Age of Tomorrow‘, zaputite se u alegorijsku pustolovinu

Piše Stil
Foto Oscar Gonzalez/AFP
26. studenog 2020. - 15:55

Modna kuća Balenciaga predstavit će svoju sljedeću kolekciju odjeće putem videoigrice 6. prosinca, objavio je WWD. 'Afterworld: Age of Tomorrow', njeni tvorci opisuju kao alegorijsku pustolovinu smještenu u 2031. godinu, u kojoj heroj-avatar napreduje kroz različite zone, motiviran rješavanjem brojnih zadataka. Opis ne otkriva previše, čak bismo mogli reći ni ništa s obzirom na to da na tome počivaju sve igrice već desetljećima. Očigledno je osnovna motivacija predstaviti kolekciju za jesen 2021. i privući pozornost klijenata i medija u vrijeme kada sve manje ljudi kupuje dizajnersku, ili uopće odjeću.

Posebno izazovno za modnu industriju je osmisliti nove načine za lansiranje kolekcija s obzirom da su ti eventi do sada uključivali veliki broj ljudi što trenutno nije moguće izvesti. Neke kuće su se odlučile nastaviti organizirati modne revije sa smanjenom publikom ili bez publike samo s live streamom dok su neki pokušali usmjeriti kreativnost ne samo na kreiranje odjeće već i novih načina njenog pokazivanja javnosti. Balenciaga je i ranije eksperimentirala s internetskim formatom pa je kolekcija za proljeće/ljeto 2021. predstavljena videom praćenog pjesmom 'I Wear My Sunglasses at Night.'

Ovo nije prvi put da je marketinški tim neke modne kuće odlučio surađivati s tvorcima video igrica. Svijet gaming i modne industrije približili su se jedno drugome zadnjih godina i postali su česti partneri. Programeri koji razvijaju poznatu franšizu League of Legends Riot Games najavio je prošle godine da će Louis Vuitton dizajnirati određene elemente unutar igrice, ali i tematske proizvode koji se prodaju u stvarnom svijetu. 

Od drugih poznatih kolaboracija treba istaknuti limitiranu kolekciju PlayStation tenisice Travisa Scotta, a modna marka Acronym izradila je jaknu inspiriranu Death Strandingom i prodala je za 1.785 dolara. Bilo je i nešto pristupačnijih suradnji pa je 100 Thieves početkom ove godine počeo prodavati virtualne verzije svoje odjeće. A Gala Marija Vrbanić koja stoji iza brenda Price on Request također je lansirala novi brend virtualne odjeće tako da ni naša modna scena ne zaostaje za suvremenim trendovima.

Ipak dok se uglavnom proizvodi odjeća za igrice/internet ili iz igrica za stvarnost, Balenciaga je prva koja je napravila posve novu, vlastitu pa nas iskreno zanima kako će izgledati.

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14. svibanj 2024 01:59